Our approach involves crafting a “soft coat” around robust systems, a process we affectionately call “friendlifying.” This adaptation makes it easier for everyone to leverage these advanced tools for practical, impactful use.
Our mission is to preserve the earth’s most valuable resources by bridging the gap between abundant data and meaningful action. We simplify complex technologies and unlock the full potential of IoT.
Our goal is to apply these innovations to conserve finite resources like water and energy, directly improving human lives and environmental health. At Lamarr, Inc., we’re dedicated to using technology to better our world.

Our flagship project, meter.me®, is a first-of-its-kind water automation and management system specifically designed for rugged and rural environments.
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farm.app, a comprehensive farming companion, uniting multiple solutions into one intuitive interface for streamlined farm management, all in a single click, or two.
fire.ai features advanced sensors that detect fires sooner than traditional methods by “smelling” early signs of smoke, enhancing safety and protecting property.
ranch.ai seamlessly wrangles ranch life with precision monitoring. From water flow to livestock whereabouts, ranch data is made readily accessible.
We’re building the platform to onboard partners and installers who will deploy meter.me at scale. Most of our pilots are in California and Texas, where early users are helping shape the product for broader rollout. We’re currently seeking a seed extension and welcome investors to reach out.
We’re in the seed stage, now in our fourth year of R&D and about a year away from having a ready product. We’re running ongoing pilots across more than 350 ranches — from California and Texas to Colorado, Virginia, and Minnesota — with zero churn.